The Beckham Invasion: The Mayhem, the Media, and What it All Means

Product Description: In one of the most stunning moves in soccer history, David Beckham left the European spotlight to pursue his career in the United States. The English star created a worldwide stir when he announced he was signing with Major League Soccer. Anticipation mounted, and his “Welcome to America” press conference in Los Angeles drew more media attention than the Oscars©.

Injuries delayed his start with the Galaxy and a knee strain cut his first season short, but Beckham showcased his skills in 2008 and demonstrated the talent to match all the hype. Luis Bueno and Andrea Canales spoke with former Galaxy president and general manager Alexi Lalas and former coach Ruud Gullit; team captain Landon Donovan; Cobi Jones; David Beckham himself; and many more for a clear picture of his signing, arrival, season, and future.

The authors review what led to Beckham signing with MLS, how he acclimated to the new league and teammates, how he was treated by the media and opposing fans, and his potential impact on MLS in the years to come. They investigate the culture of soccer present before Beckham; how attendance, sponsorship dollars,
and ticket sales changed; and the reaction from media and fans. And they discuss Beckham balancing the MLS season with his resurgence on the England national side, including his hundredth appearance and team captaincy.

Beckham the soccer player and Beckham the celebrity are one and the same again, and The Beckham Invasion brings both to readers in fascinating detail.